The smart phone has given a great fillip to online sales in India – a detailed study

How would you like to shop?

If someone had posed this question to you even five or ten years ago, you would have not bothered answering. In fact you would have turned around and given the person a queer look for wasting your time. But today, this question is more relevant than what you want to shop.

Indeed times are changing and how?

With the advent of internet, it was possible to do a lot of chores that were considered too difficult by human standards. For example calculating big numbers and deriving complicated formulae. When the computer technology started entering day to day lives, shops, offices and schools started adopting them for executing mundane jobs that were thought to be labor-intensive for people to do. For example, entering huge amount of data and classifying them. Slowly, personal computers started invading homes and children could also now use computers for studying and attending virtual schools. and then smart phones happened. A smart phone is a mini computer that fits your palm. If you have the mobile connectivity, you have the world at your finger tips now.You can find further information on .

Online stores:

Online stores are stores that have a virtual presence. They do not have a brick and mortar set up like the traditional shops. When a customer wants to buy a product, he will have to log on to the internet portal and browse the wares that are on offer.  A detailed description of the product and the price and shipping charges if applicable are almost always additionally mentioned along with the product’s pictures. If the product is on sale or in offer price, it is explicitly mentioned on the site. Sometimes, there are also buttons on the site where you can compare the price of the same or similar products on the other online portals and then decide to go for the best priced one.Little things such as this can make online shopping a fulfilling experience. Nothing is more fun than shopping to your heart’s fill and then also realizing in the same breath that you made awesome savings!

Why do people drool over online shopping?

It has been categorically seen through various reliable surveys that more than 80% of people who prefer to shop online, more than 75% use their mobile phones to place orders, and make electronic payments. The remaining 5%use other devices like their laptops and desktops. Out of the above said 80%, 35% people prefer to shop online to save time that they would spend if they had to get ready, take their vehicles, park them and shop in a real store.

Discounts and offers galore at online stores:

A large percentage of online shoppers love the idea of shopping in online stores because they make great savings on products. Most of the products online have enormously big discount offers on them and they are great incentives to younger generation who not only get more choices on the internet to choose from but also get the products at very reasonable rates. Add to the normal offers, the discounts that are additionally given at Indian festivals like Diwali and Pongal and these online stores have no virtually (pun intended) reason to complain.  A big percentage of people do shopping on their smart phones because they like this idea that they can shop even in the middle of the night! The study has been an eye opener for the consumerist behaviour and has been touted to be the most successful research which can give an insight about what is the latest trend among young shoppers.

India is on the road map of a successful e commerce ecosystem:

India is believed to be on the threshold of a big revolution as far as e commerce is concerned. The advents of the smart phones in to every home and the widespread mobile connectivity and bigger names that are venturing into the online market scenario are great indications for things to come. The study can arm the online industry to gear up and put its act together to be able to take initiatives that can help them build a strong strategy around their brand.

Point of mistrust:

A small percentage of online shoppers also expressed deep resentment because they were victims of duplicate goods, bad logistics and absence of any checks and balances for quality control.